Me-Ality

Love shopping? Love geek tech? Enter Me-Ality. Recently installed in six Bloomingdales locations (Manhattan, Roosevelt Field Mall in New York, Santa Monica Place (Cali), South Coast Plaza (Cali) and Chevy Chase mall. The digital sizing station takes a 10-15 second body scan while matching your digital measurements to store merchandise to recommend brands, cut/style/fit and sizes to help flatter your figure all in a print-out, as well as online profile for the store. Other companies have begun jumping on the clothing fit issue. “Startups like TrueFit, which works with Macy’s and Oscar de la Renta, and Clothes Horse, which works with Bonobos and Nicole Miller, have developed algorithmic tools that help shoppers choose sizes based on how clothing from multiple other brands fits them. (If you wear a size S sweater at J. Crew and a size M at Banana Republic, for example, it might recommend you purchase a size M sweater at Bonobos.)” Me-Ality has been set up in 70 retail locations in the U.S. This includes stores and malls, but Me-Ality is this is the first time the scanners have appeared in a department store. Already sold? Us too. Be on the lookout for one and let us know!