Social media acronyms aren’t just for geeks or anyone under the age of 13. You probably already know that FB is short for Facebook and RT means retweet. Our geeks have put together a list of terms for you to help take away the a puzzled look on your face in the next marketing meeting you have to sit through.
- DM = direct message
- SERP = search engine results page
- CTA = call to action
- ISP = internet service provider
- SMP = social media platform
- UGC = user generated content
- UV = unique visitor
- CTR = click through rate
- SOV = share of voice
- UX = user experience
- WOM = word of mouth
- TOS = terms of service
- RTD = real time data
- PV = page views
- PPC = pay per click