The ‘#’ sign preceding a word, group of words or phrase, is what is referred to as a #hashtag. #hashtags serve as search terms and funnel relevant conversations to your social media feeds. They can be a single word or a phrase. However, spaces and characters (non-alphanumeric symbols such as : &, or *) are not used. To differentiate between words you may capitalize them, but it’s not necessary. Example: Enter #coffee in the search field on Twitter and people conversing about #coffee will show up. Enter #coffee on Instagram and photos related to coffee will fill your feed. Enter #coffeeshops or #CoffeeShops and you will find mention of specific coffee shops people are discussing.