Teaser Campaign

Just in time for the Super Bowl – A teaser ad or campaign is a type of advertising campaign which consists of small, vague or cryptic advertisements that lead up to a main ‘finale’ ad, product launch or important event. Basically, just as the title states, their purpose is to ‘tease’ the audience in anticipation for the conclusion. Teaser campaigns are perfect for online marketing. Viewers eagerly await the latest ‘tease’ to pop up on YouTube or Twitter, and share with their friends at lightening speed if the advertiser ‘leaks’ a spoiler.