What Does Cross Channel Mean?

Cross-Channel campaigns are seamlessly linked or integrated across marketing channels (Facebook, email, or even a Google Search). This type of marketing requires in-depth analytics and services that utilize AI to sync across devices and networks. And… we’ve all experienced it. For Example: Let’s say you visit a website and are looking at shoes (really cool shoes, BTW), you then leave the website without making a purchase and visit Facebook. On Facebook, you may or may not be surprised to see a sponsored ad for the shoes you were just looking at. That’s Cross-Channel Marketing. In contrast, Multi-Channel Campaigns are much simpler. These campaigns are running separately yet, simultaneously on different advertising channels (different social media networks, email, or even print) but are not linked.