Cross-Channel campaigns are seamlessly linked or integrated across marketing channels (Facebook, email, or even a Google Search). This type of marketing requires in-depth analytics and services that utilize AI to sync across devices and networks. And… we’ve all experienced it. For Example: Let’s say you visit a website and are looking at shoes (really cool shoes, BTW), you then leave the website without making a purchase and visit Facebook. On Facebook, you may or may not be surprised to see a sponsored ad for the shoes you were just looking at. That’s Cross-Channel Marketing. In contrast, Multi-Channel Campaigns are much simpler. These campaigns are running separately yet, simultaneously on different advertising channels (different social media networks, email, or even print) but are not linked.
We hope you are all adjusting to the new ‘normal’, staying safe and well. As you know, Nashville Geek is a small team that does big things. We appreciate your patience, flexibility, and understanding as we too navigate this unusual time in our history.
Our good friend TJ Barbe-Marbois and his team built Vero – True Social and we’ve been following their progress since the app was in beta. We’re proud to see their hard work and original vision coming to fruition. Last week, Vero was the #1 download in 18 countries for both iOS and Android app stores. Congratulations to Vero – True Social!
Moving your WordPress website to a new host can seem intimidating. There’s one handy tool, the DNS record, that helps us migrate sites without interruption to all the other services connected to your site like subdomains, emails, domain verifications, and secure forms.
CSS v HTML – Still confused? Think of HTML as the Architecture & engine of your website. HTML describes the placement of content such as text or pictures and retrieves online information. CSS is the Interior Designer that communicates what colors, fonts, and designs the website’s content will have.